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    International Domains

    If you provide great content o­nline users will make sure that they can find your website. You can create a domain with hyphens, longer phrases and words. You don’t want to use the 67 character maximum allowed for domain names, but 15 plus characters is totally acceptable.

    To make your domain name memorable, it should be a short phrase that describes your website, your products or your particular area of expertise. If you provide reliable, accurate information, web users can use bookmarks or type the phrase directly into a search engine to get back to your site. This means that you will have to really focus o­n getting your domain name listed o­n as many search engines and directories as possible.

    The other advantage to creating a domain name for an informational site is that most surfers search by typing in phrases and entire sentences into the search engines. A domain name that uses all of the words of a small phrase or sentence will easily filter to the top of the listing and keep your customers coming back.

    Hot tip: If you don’t trust the engines to help your customers find you o­n a regular basis, make it easy for anyone to bookmark your site with a reminder button o­n your home page.

    About The Author

    Syd Johnson is the Executive Editor of RapidLingo.com, Financial Solutions Website. You can see more articles at http://www.rapidlingo.com.


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