metatags
Meta Tags are pieces of information, invisible to the surfer, that are coded in the HTML of a page in order to describe the content of a page to a search engine spider or other bot.
It is a common misperception that the use of Mata Tags ensures good search engine positioning. Nowadays the 'Keywords' Meta Tag is a minor part of most search engine algorithms - some, such as Google, do not even consider it at all.
Most search engines use the 'Meta Description' html tag as a short description of the page when it is presented in a search results page. It is, therefore, important to ensure that this Meta Tag contains a readable, punchy, and interesting description of the pages content - this can give a real boost to the click through rates from listings in search results.
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