Search Engines Articles:
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The power of links
The power of reciporcal links
© by Detlev Reimer
You might think : What the h...ll are reciprocal links ?
Well, I'm glad you're asking. Reciprocal links are link exchanges between
webmasters leading from one website to another. And the more related to your
field, the better and more valuable they are.
Many websites get more traffic
from these links than from the search engines .
Primary Goal In Website Promotion : Reciprocal Links
Establishing reciprocal links from other related sites to your web- site
should always be your primary goal when thinking about a strategy to promote
your website. The biggest advantage of reciprocal links is the speed of
availability.
You don't have to wait weeks or even months before your link
appears at the sites you have chosen. Of course, you should offer a good
placement of the links to the webmaster. You should create a special section
at your website called "Recommended websites / Reciprocal links" or
something like that. If the webmaster agrees with your proposal of
exchanging links, you might have a link to your site within 24 hours or less
!
You'll Profit From Reciprocal Links Over And Over Again
The importance of having other sites linking to yours cannot be stressed
enough . Once you have established these links, you can profit from them
over and over again. Most of these links will remain there as long as that
domain exists. But you must ask the webmaster where your reciprocal link
will be placed at their site, so you can check the effectiveness of the
link.
It must be accessible from the main page; i.e. there must be a direct link
to the page where your link is included. This is essentially important
because if a search engine spider cannot access the page with your link,
your link popularity will not increase, either !
Evaluating The Amount Of Traffic At The Reciprocal Sites
There is a very nice free tool available called "Alexa" . It can be
downloaded at : After installing the tool, you'll
have another toolbar within your browser. You will be able to see how much
traffic a site gets . After all, if the site to which you submit your link
to doesn't get any traffic, the worth of that link would be close to nothing
. And secondly, the "Alexa" tool also shows a list of related websites which
, in this case, would also be candidates for establishing reciprocal links.
Automating The Process Of Searching For Suitable Websites
A very helpful tool for establishing reciprocal links is called "ARELIS" .
It is able to automate the seaching process for suitable websites.
You'll find "ARELIS" at .
It uses a kind of crawler which goes from one site to the next and decides
if they meet your criteria. If they do, they are added to a database with
the contact data of of the webmasters included. This database grows and
grows and if a certain size has been reached, you can view the sites within
a thematically ordered directory . This makes navigation very easy.
Then
ARELIS emails the webmasters asking for a reciprocal link.
Checking Your Link Popularity
If you want to check your website's link popularity, just go to
http://www.linkpopularity.com and type in your domain name. And if you want
to see how many websites are linking to yours at a certain search engine
only, you should use the terminology : url: or
link:
Spend the time for your website promotional efforts wisely by establishing
reciprocal links (at least 2-3 a day) and you will be on your way of
creating a high traffic website. Having laid these foundations, the search
engines soon will follow because of your high link popularity
......!
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Written by Detlev Reimer, CEO of 1A IMS-Marketing. In his
Web Money Marketing Newsletter, he shows regular people how
to earn an income online. Subscribe to the free version by sending
a blank email to: webmoney @ dreimer.par32.com (Remove spaces)
or visit his website at: http://www.internetmarketing-success.com/ .
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