Guaranteed visitors?
How hard is it to get guaranteed sales from guaranteed visitors?
© by Detlev Reimer
You will certainly have come across one of those "guaranteed visitors" deals
already.
Ads like : "Do you need traffic? We'll send 50,000 or even 100,000 visitors
to your site - starting today" promise the solution to every webmaster's
nightmare about not getting enough visitors to his website. Most of the
times, these visitors are delivered in the form of pop-unders at high
traffic sites.
Let's suppose you're an Internet marketer and you sell a $20 ebook. Then
they make nice strategic numbers' games like: If only 1% of those 50,000
bought your $20 ebook, you would make $10,000 from an investment of, let me
say $180. If Internet marketing was that easy then why are the "gurus"
telling us how important it is to get TARGETED traffic ?
Untargeted Traffic Does Not Convert, Or Does It?
It's easy: Those conversion numbers don't exist . You'll never get a 1% to
buy anything from you even if you are the marketing guru yourself.
Terry
Dean , for example, did a lot of intensive testing of those guaranteed
visitor deals for his Netbreakthroughs
() site and he
found out that none of these deals offered real value for his money.
Why is this the case ? Well, people are always in a hurry. You might have a
great headline that works every time an Internet marketer reads it. But how
many of those guaranteed visitors might be Internet marketers ? In other
words, your own conversion numbers are based on TARGETED traffic. If someone
reads it who has nothing to do with your business, why should he click on
your links ?
What Kind Of Businesses Could Profit From Those Guaranteed Visitors?
Only those businesses which don't sell something to a niche market but
rather to the masses could be able to make some sales. They might sell music
CDs,Videos, something for your kitchen (everybody has got to eat...),
flowers and that sort of things. That might be something which could be
selling, although I haven't read any tests about it so far. But even with
this kind of products, you will have a hard time selling them.
Or do you personally buy from a site where you have never bought anything
before ? Sales are made from relationships of the customer to the seller,
not to the product. That might be different if you sell products which are
so much in demand that people would buy everywhere to get them. I think,
this was the case with those Tamagotchis when they came up a couple of years
ago...
You Need More Than Just One Contact To Close The Sale
The best option would be if you could entice them to join your mailing list.
But these could be the most expensive subscribers you've ever received. The
word FREE is overused these days . If someone announces his new newsletter
as a FREE newsletter and even TARGETED visitors give it a shrug and say "So
what?", how can you expect to get untargeted visitors to join your
newsletter ?
Another question would be how loyal would these subscribers be when they
only joined because they could receive something for free ... ?
In Closing...
If you would invest that $180 into a pay per click campaign with Overture or
one of those other PPC search engines, you would be getting more sales than
with any of those untargeted 50,000 or 100,000 visitor deals. The only
positive aspect I could possibly see in this, would be to improve your
visitor statistics at Alexa.com .
A lot of potential JV-partners will take a look at your traffic statistics,
first, before they suggest a strategic partnership with you. And Alexa does
not make any difference to where your visitors came from ....
--------------------------------------------
Written by Detlev Reimer, CEO of 1A IMS-Marketing. In his
Web Money Marketing Newsletter, he shows regular people how
to earn an income online. Subscribe to the free version by sending
a blank email to: webmoney@dreimer.par32.com
or visit his website at: http://www.internetmarketing-success.com
----------------------------------------
Article reproduced with kind permission from Detlev Reimer |
