Value of your traffic
Maximizing The True Value Of Your Traffic
© Copyright 2004 by Ewen Chia
http://www.InstantMarketingSecrets.com
You may be shocked to hear this.
You DON’T need a lot of traffic to make your
website a screaming success.
Many new marketers are led to believe the key
to profits lies in throwing as much traffic as
possible at their sites. Hence increasing the
popularity of traffic blasting programs which
are inevitably money-drainers for the honest
marketers.
If only it was that easy.
The truth of the matter is, there’re only two
basic ways to increase the profitability of
any website, and in turn maximize the true
value of your traffic…
One is by targeting the traffic you get, the
other is by generating a call to action from
that traffic.
Lets look at each one in more detail:
(1) Targeting your traffic
What you need is the right kind of traffic.
To put it another way - what you need to make
more money right now is highly targeted traffic.
As mentioned, the true value of traffic is
in how you can maximize it to achieve certain
positive outcomes you desire – be it higher
sales or more quality subscribers.
Such outcomes are only possible if the traffic
is highly targeted to what you are offering.
The question is in how you can receive such
targeted visitors quickly and easily…
You can do this by using certain proven traffic
generation strategies such as writing articles,
joint ventures with targeted marketers/e-zine
publishers, search engines, your own affiliate
programs, etc.
== side note ==
"Autopilot Traffic Streams" reveals hidden
ways to generate your own automatic streams
of targeted traffic quickly and easily.
You can download this $37 ebook here free,
simply right click and choose 'save target
as..' from this link:
http://TurnkeyMoney.com/AutopilotTrafficStreams.pdf
========
These highly effective methods attract
pre-qualified visitors who are mostly ‘pre-sold'
before arriving at your site.
(2) Generating positive responses
The hands down easiest way to maximize any traffic
is by increasing your website’s conversion rates.
You can achieve double, triple or even 10X more
profits by converting more visitors into customers.
Let us look at a very basic example:
If your current website converts at 1% (meaning
1 sale for every 100 visitors), you would make 5
sales for every 500 targeted visitors you sent there.
Lets say you managed to increase this conversion
rate to 3%, the same 500 visitors will give you
15 sales, an addition of 10 sales from just a 2%
increase in the conversion rate!
While this sounds every ideal, how do you heighten
your site’s conversion rates and maximize each
visitor’s value?
There are many ways to achieve this, some of
which include:
Faster loading time; Easier navigation; Easier reading;
Flexible payment options; Packaging of unique offers;
Increasing product value and of course creation of more
effective copy, etc.
In summary, generating highly targeted traffic and
then motivating positive calls to action from it is
the way to achieving more profits quicker and easier.
It’s a powerful and synergic strategy you can’t afford
to ignore as an internet marketer – so start maximizing
the true value of your traffic today!
About the author:
(c) 2004 Ewen Chia
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Article re-produced with kind permission from Ewen Chia
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