25 deadly sins
The 25 deadly sins for your Internet marketing website
© by Detlev Reimer
Content Is KING!
If you create a website, be sure to have valuable content you can offer. Try
to find facts which cannot be found anywhere else on the Internet. It can be
a lot of hard work, but if you can deliver unique content, you will
certainly have visitors which will appreciate this.
Especially, having
dozens of banners at your homepage should be avoided. This is like to say to
someone on the street : "Give me all your money". Your visitor has not
intended to come to your website to make you money but to find valuable
content he can profit from.
Be Decent With Your Ads
Of course, this should not refrain you from making money with your website,
but it has to be more decent than blinking banners everywhere on your page.
One banner, a sponsor, should be enough for one page. Once you have finished
your pages and uploaded them to your webspace, be sure to check everything
online as well. Often, the links work on your local computer but if you want
to access it on the net, pages cannot be found, graphics are not loaded,
links lead to nowhere-land, forms do not work correctly etc. ... etc.
Check Every Link Online
Most of the times this is due to the fact that links are automati- cally set
to your local directories and not to your URL. So make sure, you test every
link online as well, especially the spelling of your linknames. This is a
very common source for faults and testing is something I would really
recommend.
Test The Functionality Of Your Forms
If you have forms on your web site, test the functionality with your own
contact information and e-mail address first. Nothing is more annoying to
your visitors than if they want to contact you through the form you deliver
and then nothing happens or they get an errror messsage. This doesn't have
to be that way.
25 Deadly Sins For Your Internet Marketing Website
01. Your page has so many advertisements on it that your content is hidden
02. Background sound is played in a loop and cannot be switched off and
takes ages to load.
03. Your visitors get confused by too many links on your homepage
04. Incoming e-mails are answered after more than 3 days
05. Links cannot be recognized as being links
06. Letting the visitor guess what comes next if they click on a link (Text
like: .more or .next page)
07. Hiding your links within the text so that they only can be found by
placing the mouse over it ( it becomes a hand...)
08. Using more than 6 different colours for your basic design
09. Visitors have to guess which submenu they are in
10. Many spelling errors in your body copy
11. Nothing for FREE on your site
12. Forced registration on your first page or no content available.
13. Your page takes 2 or 3 minutes to load ... most people will interrupt it
14. Using wrong fonts (fonts which are installed on YOUR computer only)
15. Showing the same picture but name them differently. By doing this, it
cannot be taken from your browser cache to speed up the loading time of your
page
16. No cross-browser test; your site looks excellent on the Internet
Explorer but...
17. Scaling your graphics only by width and height attributes of your
HTML-code instead of making your graphics smaller/bigger
18. Headlines as gifs instead of text; search engines will ignore them and
your loading time will increase
19. Using dozens of blinking elements and marquee-fonts on your pages
20. No unique content, just rehashed material from other websites
21 "Ugly" pages; colours which don't fit together, backgrounds which make
your text very hard to read
22. Pages which have no "exit", no links which lead you back to your
starting page
23. Choosing a hard to remember name for your website, you want to be found,
don't you ?
24. Wrong prices for your articles
25. Choosing slow ISP's
+ Forgetting to have fun! Don't take everything too serious ;-)
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Written by Detlev Reimer, CEO of 1A IMS-Marketing. In his
Web Money Marketing Newsletter, he shows regular people how
to earn an income online. Subscribe to the free version by sending
a blank email to: webmoney @ dreimer.par32.com (Remove spaces)
or visit his website at: http://www.internetmarketing-success.com/ .
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Article reproduced with kind permission from Detlev Reimer
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