Web site FOCUS ?
Where has your web site FOCUS gone ?
(c) 2002 by Detlev Reimer
It is no question that the Internet provides us with the best and
easiest possibilities to make some serious money without having
to invest thousands of dollars, first . In fact, you can have an
Internet business if you just pay for your domain, hosting and a
followup autoresponder as fixed costs .
This easy way of getting into a new business makes many people
think: "I will make money on the Internet, too ... ! " Lack of
essential business knowledge is often compensated by a strong
desire to "make it work".
But...
What Does Your Web Site Want To Achieve ?
Would you put up a web site without even knowing what you want
to achieve with it ? Before you can't answer the question , don't
start building your site ! It is essential to the SUCCESS of your
business . Why else would you invest days or weeks creating
something only to see that nobody is interested in your products/
services ? You must know if you can create revenue streams from
your efforts.
Find Out If Your Product Is Needed !
So start finding out if there's a demand for the products you want
to sell and then develop your own range of products or buy licenses
to some products which you know are in DEMAND. Do a survey on your main web
site and list 10 to 12 of your product ideas. Create your own products based
on these results.
THEN start building new mini sites around them .
What Should You Consider When Building Your Web Site ?
Links :
- Don't put too many outside links on your entrance page, you want
your visitors to stay, do you ?
- If you have any outside links, let them open in a new window. This
way the visitors stay on your site.
- Remove all links which are not related to the content you want
to focus on
- Try to use blue as a basic colour for your links. Not all Internet
users are so experienced that they recognize differently coloured
links as well.
Design :
- Don't try out any fancy combinations like pink with purple and
aquamarin . Stick with basic colours blue, red, green, black, white,
grey, yellow and combine up to three of them .
- Don't make it hard to read your content. The text should appear
like you would print it out : Black font on white background !
NEVER use dark backgrounds together with dark colours . You
don't want your web site visitors to GUESS what you've written ....
- Use tables in your HTML to achieve the best design .
Content :
- Provide UNIQUE content . Not rehashed material already seen on hundreds of
related sites . Give your visitors a reason to return to your site. Let your
site be bookmarked !
- So if you sell computer related items, don't mention the weather ,
news or similar unrelated stuff. It does not belong there.
How do
you want to make sales if their first click goes to the weather
report and they're gone ?
FOCUS :
- Don't try to be all things to all people, this won't work. Stick
with one topic and sell only related items . Test if people really
want your products. You want to make MONEY, do you ? So don't try to sell a
"DEAD DUCK" ! Use your own products yourself and decide if the quality is
good enough to be sold...
- Know who your customers are. It is necessary that you know where you can
reach your potential customers with your advertising messages. It doesn't
matter if you have 1,000,000 visitors. You must have TARGETED visitors who
want to BUY your products !
Contacting your prospects :
- Develop a strategy to stay in regular contact with those visitors
that are interested in your products and services .
---->> Newsletter, Site updates , Reports etc.
- Provide signup forms for your newsletter/reports on every page of your web
site !
Improving your site :
- Test different things: - new headlines, new ad copy, new arrangement of
products, new colours for your web site design . Test and track everything
until you have found the best combination .
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Written by Detlev Reimer, CEO of 1A IMS-Marketing. In his
Web Money Marketing Newsletter, he shows regular people how
to earn an income online. Subscribe to the free version by sending
a blank email to: webmoney @ dreimer.par32.com (Remove spaces)
or visit his website at: http://www.internetmarketing-success.com/ .
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Article reproduced with kind permission from Detlev Reimer
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