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User Friendly web site
Sell More with a User-Friendly Web Site
Leva Duell - 30 October 2003
Speed up your web site, make it easy for prospective buyers to find what
they are looking for, make your web pages easy to read, and make it easy to
contact you.
Follow these tips to make your web site user friendly
and increase sales.
Speed up your web site. Your web sites speed
has a significant impact on user loyalty. A slow web site will cost you
sales. Visitors wont wait more than10 seconds for your web pages to load.
Make your home page fast loading to keep visitors at your site.
Make it easy for prospective buyers to find what they are looking for. Easy
navigation is essential to keeping prospective buyers at your site. Provide
plenty of links on your home page, giving visitors an overview of your web
sites content and choices. Provide links to your home page and main sections
such as order form, contact page, products, and articles on every page.
Visitors may not visit your pages in the sequence you would like them to.
Provide a site map (table of contents)
if your site has more than twenty
pages. Make sure all links are working.
Make your web pages easy to
read. An easy-to-read, professionally-designed web site can maximize your
sales. Use color and spacing to
make your web pages easy to read. Dark
text on a light background is easy to read. A hint of color softens the
screen. Avoid text on dark and busy backgrounds. Break up your sales copy
into short, easy-to-read sections and use subheadings to highlight benefits.
Split up long pages into several pages.
Keep pages short. Visitors
should be able to see the important
information, especially on your home
page, without scrolling down. Studies show that more than half of the web
surfers never scroll down past the first screen of information, so provide
your benefits, site description, and USP at the top of the page.
Make it easy to contact you. Provide your phone number, email address, and
URL (web address) on every page. This will make it easier for people to go
back to your web site.
A user-friendly site will sell more. Make your
web site user friendly to keep visitors at your site, read your sales
materials and buy from you.
Go to
http://www.profitablewebstrategies.com
for more details on how to make your
site easy to read, easy to navigate, and fast loading.
Leva Duell
Copyright: (c) 2003
About the author.
This article is
excerpted from Inside Secrets to Developing a Profitable Web Site.
Visit
http://www.profitablewebstrategies.com/ebook.htm for more info.
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Article reproduced with kind permission |
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