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E-Marketing Glossary:
Introduction
Contextual Advertising
Geo-targeting
Text ad
ADSL
Anti Virus
Applet
Authentication
Banner
Banner Ad
B2B
Certificate
Click Through
Cookie
click-through rate
CGI
Geo-targeting
conversion rate
cost-per-click
CPA
CPM
Directory
E-mail
Ezine
Hits
Impression
Impression
Mailing list
Opt in mailing list
Page Impression
Promotion
Pay per click
Reciprocal links
spam
Thesaurus
URL
viral marketing

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E-marketing



E-Marketing Glossary:  Reciprocal links

Reciprocal links - Links between two sites, often based on an agreement by the site owners to exchange links.

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