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E-Marketing Glossary:
Introduction
Contextual Advertising
Geo-targeting
Text ad
ADSL
Anti Virus
Applet
Authentication
Banner
Banner Ad
B2B
Certificate
Click Through
Cookie
click-through rate
CGI
Geo-targeting
conversion rate
cost-per-click
CPA
CPM
Directory
E-mail
Ezine
Hits
Impression
Impression
Mailing list
Opt in mailing list
Page Impression
Promotion
Pay per click
Reciprocal links
spam
Thesaurus
URL
viral marketing

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E-Marketing Glossary:  Contextual Advertising

Running ads on content based sites rather than on search site such as Google or Yahoo. Contextual Ads such as Google Adwords are able to identify the theme of a page and render ads appropriately.



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