Using Google Adsense to make money

If you are looking for a way to monetise your website, then Google has one of the highest paying programs around which is called Google Adsense. It's easy to join and implement on your site, this article explains further.

Are you looking for ways to make additional money from your website?

If you have a website but need a way to make some additional money from it then Google Adsense might be the answer you have been looking for. Here are some great things about Adsense:-

·    Its free to join, and provided you have a reasonably decent site, its relatively easy to get accepted.

• It pays well, probably the best payout available to small and medium sized website owners, if you have millions of page views there are always better payers.
• It is easy to implement on your website, just a small piece of code to add to the pages that you want to monetise.
• You can choose between text based ads, image rich media or a combination of both.
• Google has a very large base of advertisers from all around the World, and a technology that allows advertisers to choose geographic areas to advertise in. If one of your pages is viewed from the US then a advertiser from the US displays one of their ads, if a UK visitor views one of your pages, then a UK advertiser displays their ads.
• Google uses the text on your page and around the ad to work out which ad might be most suitable to display and that ensures that visitors see relevant advertising.

That all sounds great, but are there any downsides?

There are! The main issues is that if you run Adsense on your website, then you are exposing potential competitors to your visitors, if they like the Ads and click them they leave your website, and your prospective customer leaves your website and arrives at a competitors.

Here are some other points to consider:-

• Page speed is really important now, every second extra it takes to download a page increases the numbers of visitors that leave before even seeing your page. Adsense uses Javascript and that slows things down
• Google judges sites based on what it perceives to be quality indicators, if a page has too many ads on it, then this can lead to it being pushed down in the Search Engines.
• You can become reliant on Google and they can unexpectedly de-activate your account even if you have millions of visitors, it happens a lot and it is important to understand this.
• Adsense can be used to collect data about your site, which can lead to concerns about data confidentially. Which customers buy from your site etc.

What does Google Adsense actually look like?

We run Adsense on a number of our sites, and have done since 2004, here is an example from babiesbase.com our popular pregnancy and parenting community site:-