Google declared that it will split the search engine index into two different databases, one for traditional desktops and the other for mobile devices. This move asserts the present evolving trends of mobile technology, as over 5 billion searches are carried on mobile devices compared to only 2.3 billion searches in desktops per day, which means separate index can truly be a game changer. Though this plan will go into effect in few months, but this simple change can have a dramatic result on the overall search engine optimization your site.
What Does A Separate Mobile Index Mean?
Earlier, the search engine rankings of Google were based on PageRank Index and this used to crawl to different links of the web pages. This time, the indexing of mobile will be done using a deep linking system which trawls across apps to offer only mobile-friendly results. Google’s huge move reflects the current industry trends, where “mobile comes first” is the mantra of every company. Naturally, it is adapting to the change- it already prioritizes mobile-friendly sites and has been encouraging webmasters to produce mobile-sites for years, it has worked on voice recognition, launched AMP via SERPs project to ensure faster loading mobile pages and now it’s the mobile index.
How Will The New Mobile Index Work?
Substantially, in all-mobile index Google plans to have a completely different ranking algorithm whose effects might be similar to that of the mobile-friendly algorithm that it had launched last on April 21, 2015. Google did consent to the fact that updates about the present mobile indexing will begin in a few months and shared that “If your website is already mobile friendly then you will not have to worry about it”, however the main drop would be that non-mobile friendly websites will be pushed out. What should be noted is that “mobile-friendliness” will still be considered as a ranking factor for desktop index, where it will consist of both the mobile & non-mobile friendly websites whereas the mobile index is designed solely for mobile optimized sites.
Time Has Come To Upgrade To Mobile Optimized Websites
There are a few important aspects that this news indicates and they are
Desktop sites will vanish in mobile index
An obvious thing is that desktop sites will no longer be a part of the index, which means if you haven’t upgraded your website yet then you will probably lose the opportunity of being a potential website in Google’s mobile platform. Interestingly, those sites that work on both desktop and mobile versions and have the same content will not be affected and that is the reason why have always focused on creating responsive websites that are compatible with desktop, smartphone, laptops and tablets as well.
Believing in the era of mobile devices
As the experts of our company believe, this is the era of mobile devices, smartphone to be particular. Almost each and every corner of the world utilizes them in every minute and focusing on this can apparently improve the user experience which would simultaneously result into better ROI. Hence, through this Google helped ventures in realizing that mobile platforms are of utmost importance even more important than the desktop. Because their power can take your sales from nowhere to new heights of success.
Results of Different Indexes Will Be Different
The search traffic of Google from mobile devices has increased tremendously in the last few years. And we have been tacking it down into our algorithms to create versatile websites. Further to simplify the entire process, Discount Domain has formed two different teams of professionals, where one is dedicated to promote the desktop site and other is for mobile site. Both the teams work in an synchronized manner, so that ultimately your site excels at two different indexes, achieving the highest search engine rankings.
What this does is that, you always have experts for the job, who are aware of the latest algorithms and the changes brought by Google to the two different platforms, since the indexes are not the same, going for professional who specialize in it is certainly a good idea, and that is what our company manages to pull-off.
Demands of Mobile-Friendly Website Have To Be Met
The main idea of this move is to emphasize on the importance of mobile friendly websites and how they can transform the outlook your business. When it comes to a different index, mobile friendliness of sites becomes even more important as with this you can
- Enhance the network of customers
- Improve the visibility of site in search engine (both desktop and mobile index)
- Get exceptional conversion rates
- Save money and time and
- Offer an incredible user experience
Do remember even the best content, service or product will not receive its worth until and unless you get it there to the customer and mobile friendly websites make it possible. Therefore, if your website is not responsive yet then you seriously have to work on it the right way. In fact, it’s not only about ranking or Google’s algorithm rather even effective tools such as CMS (Content Management System) support websites that are mobile optimized.
General FAQ’s About Google’s Separate Mobile Index
Right from the time when this move was announced, people were confused with several questions, some of them being:
– Are the links to mobile friendly sites going to influence the desktop index?
No, the links are not going to have any sort of effect over the desktop index, because the databases of both the indexes will remain different and thus their ranking will be based on distinct algorithms
-Will the speed of page affect differently?
Like Google stated before the speed of page is determined by the level of SEO optimization that your site holds. Better optimization would lead to better speed and good ranking. Though this move will not affect the speed differently, but the responsiveness of the site will definitely matter.
Ensuring mobile users get the latest information available is surely a no-brainer task, because they often search near-me queries and the core of new mobile index will somehow revolved around it.